Thursday, March 21, 2013

Canon Singapore Launches “Try and Buy” Programme for its Lenses


Canon Singapore is now allowing its DSLR users to try out popular Canon lenses before purchasing them in the newly launched Canon Lens "Try and Buy" Programme. The programme, which is the first of its kind in Singapore for a camera brand, will be starting from 28 March. For a nominal fee, interested Singaporeans, permanent residents (PRs), and work permit or student visa holders in Singapore will get up to two full days to try out their lenses of choice.

According to Canon Singapore's press release, "Try and Buy" Programme is an initiative byCanon to enable its DSLR users to try selected lenses for up to two days and make an informed decision before investing in the perfect lens to suit them:

"This programme will be extremely useful for users who are deciding between the different lenses in Canon’s comprehensive range of more than 70 EF and EF-S lenses. While there is no obligation to make a purchase subsequently, Canon believes that this programme will also attract new users to its award-winning EOS photographic eco-system."

Canon Lens “Try and Buy” Programme
  • Canon DSLR users2 can borrow selected Canon lenses for up to two full days (Excluding pick-up and return dates).
  • At any one time, users can borrow a maximum of two lenses on a first-come-first-serve basis.
  • Participants of the programme who wish to own the lens model they have tried can enjoy a discount on the purchase of the extended warranty for the same lens model. The discount is equivalent to the nominal fee charged when they borrowed the lens.
  • All Canon Imaging Academy members who have enrolled themselves in any paid course/workshop within the last 12 months will receive a 50% discount off the nominal fee. Members who enrolled for future paid course/workshop will also get to enjoy 50% discount if they participate in the programme within 12 months from the start date of their course/workshop.
  • Registration and membership for this programme is free.
  • Lenses can be collected and returned at the Canon Imaging Academy, Canon’s training facility (Located at 1 HarbourFront Place, #01-09, HarbourFront Tower 1, Singapore 098633).
  • The programme will be administered directly by Canon Singapore while the sale of lenses will continue to be through Canon’s authorised dealers.

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