Monday, August 26, 2013

Hong Kong residents demand for budget flights

According to a survey conducted for Jetstar Hong Kong nearly 70% of Hong Kong residents have intentions to fly on a budget airline in the next 12 months. 79% said they will fly more if the fares are lower, 81% said they would spend more on hotels and activities if they saved on their airfare and 84% welcome more home-based budget airlines in Hong Kong. The research is conducted by the Public Opinion Programme at the University of Hong Kong (HKUPOP) on behalf of Jetstar Hong Kong.

According to Jetstar Hong Kong CEO Edward Lau this latest research reaffirms the strong demand in Hong Kong for low cost travel. He said the research also indicated strong flow on benefits of more low cost carrier travel with 81 per cent of respondents saying they would spend more on their hotel and holiday activity if they could save on the airfare.

“By making air travel more accessible to more people, not only will we see more people travelling more often, but we will see people spending more money at their destination including those visiting Hong Kong,” Mr Lau said. “This provides new opportunities for the broader tourism industry including hotels, rental car companies and tourist attractions at the destinations where LCCs fly,” he said.

“Tokyo, Singapore, Bangkok, Shanghai and Seoul all have home grown LCCs – now Hong Kong consumers are saying it is their turn with nearly 80 per cent saying they would travel more if the fares were lower.

Jetstar Hong Kong is a proposed low fare airline which will be based at Hong Kong International Airport. Jetstar Hong Kong plans to commence services in 2013, subject to the regulatory approval from the Government of Hong Kong. There are plans to expand the fleet to 18 aircraft by 2015. The budget airline will initially serve short-haul routes to cities in China, Japan, South Korea and South East Asia.

Source : Survery reveals Hong Kong's demand for low cost carrier

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