"We apologise for the inappropriate comment on Twitter earlier. We will take steps to ensure this doesn’t happen again." This was from the tweeter account of electronics company Asus, referring to a previous tweet which has been found by some sexist. In that tweet, Asus said "the rear looks pretty nice. so does the new Transformet AIO" with a picture taken from behind of a booth babe demonstrating Transformer AIO tablet at Computex 2012 with a white gown (see the picture below):
"A company's misogynistic tweet admiring the 'rear' of a booth girl at a technology conference has ignited a sexism row in the technology industry as thousands of gaming companies descend on LA for the E3 conference.
ASUS, a Taiwan-based electronics company, came under fire as it introduced widely-anticipated new versions of its Transformer AIO tablet at the Computex Summit in Taipei on Monday.
The company’s Twitter account posed a photo from behind of a so-called 'booth babe' - a model hired by companies as eye candy for their products - holding one of ASUS's newest devices (a computer that is both a tablet and a laptop, thanks to a double-sided screen).
So-called booth babes have long been a fixture of technology conferences - with this week's industry leading event in Los Angeles being no exception."[1]
Promotional models, largely known as booth babes, have recently been heavily used in Asian Fairs and Festivals and has started to attract both crowds and critics.
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Sexism row hits tech industry over tweet praising booth babe's 'rear'
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