Monday, April 14, 2014

Singapore Airlines is The Title Sponsor of 2014 Formula 1 Singapore Grand Prix


Singapore Airlines has announced today that it has signed an agreement with the Formula One Group to be the Title Sponsor of the FORMULA 1 SINGAPORE GRAND PRIX. According to the press release by Singapore Airlines, 2014's Singapore F1 event will be named the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX and will take place from 19 to 21 September at the Marina Bay Street Circuit.

“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO, Mr Goh Choon Phong.

“Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world’s first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike.”

The Singapore Grand Prix is a motor race on the calendar of the FIA Formula One World Championship. The event takes place in Singapore on the Marina Bay Street Circuit and was the inaugural F1 night race and the first street circuit in Asia. Spaniard Fernando Alonso won the first edition of the grand prix, driving for the Renault F1 team. The Singapore Grand Prix will remain on the F1 calendar through at least 2017, after race organizers signed a contract extension with Formula One Management on the eve of the 2012 event.

Singapore Airlines has yesterday released a video in Singapore Airlines YouTube Channel showing a Singapore Airlines Airbus A380 and a Formula 1 race car together in apron. In the video named "The Big Reveal", the Formula 1 car was carrying the colors and logo of Singapore Airlines while the large Airbus A380 was carrying 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX on its body.

You can see the Singapore Airlines Formula 1 announcement video piece, The Big Reveal, below.


Formula One Group CEO Mr Bernie Ecclestone added: “We are very happy to have Singapore Airlines join the Formula One family by becoming the Title Sponsor of the extremely popular FORMULA 1 SINGAPORE GRAND PRIX, which was the first Formula 1® night race, and demonstrates Singapore’s forward thinking, an attribute Singapore Airlines has always achieved.”

Said Mr Ong Beng Seng of Singapore GP Pte Ltd: “We are delighted to welcome Singapore Airlines as Title Sponsor for the FORMULA 1 SINGAPORE GRAND PRIX. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and Formula 1® around the world.”

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