Saturday, July 21, 2012

Android based phone sales are booming in Singapore in 2012

I have started to observe an interesting and important shift in Singapore in terms of smart phone usage. I have a habit to count the number of iPhones and other smart phones in MRT train rides and up until recently, it looked like Singapore is dominated by Apple. It was like 4-5 iPhones to 1 Samsung. But recently, I frequently end up with opposite results. Today for example, I have counted 5 Samsung smart phones (most of them are these fantastic Samsung Galaxy S III) to 1 iPhone on the feeder bus and 4 Samsung smart phones to 2 iPhones in the MRT train car.

So when I have read the news that Singaporeans no longer obsessed with iPhone, I was not surprised:
70% of M1's new customers in 2Q12 chose Androids. Telcos provide lower handset subsidy on Androids versus iPhones due to the cheaper retail price of Androids. According to DBS Group Research, this is likely to benefits SingTel and StarHub.

"In mid- August, we expect StarHub to beat market expectations by 12 % and report 2Q12 earnings of S$95m (23% y-o-y and 8% q-o-q). We like to highlight that the upcoming launch of iPhone5 (rumored to be in September end) could reverse the trend just like how the iPhone 4S did last year," said DBS.
Source : Singaporeans no longer obsessed with iPhone

Singapore consumers queuing for Samsung Galaxy S3 in front of M1 shop in Paragon - Source : CNet Asia
Recently, there were long queues during the day 1 of Samsung Galaxy S III Sale In Singapore all 3 operators in the country offers the smart phone for prices starting from 198 SGD depending on the subscription plan.

Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance, led by Google.

Samsung Galaxy S III/S3 GT-I9300
Factory Unlocked Phone
International Version
(Pebble Blue)
[Ultimate Clear Plus]
Samsung Galaxy S3
Rearth Ringbo Screen Protector

Samsung Galaxy SIII
2 x Battery + Charger

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