Wednesday, August 1, 2012

3rd generation Apple TV available in Singapore

Since June 2012, Apple has launched local Singapore iTunes Store and now, 3rd generation Apple TV, a digital media receiver which can stream high-definition TV from the iTunes Store or a computer running iTunes, is available for consumers in Singapore. The price tag for Apple TV in Singapore is 148  Singapore Dollars.

The first two generations of Apple TV were not available in Singapore because iTunes Store was just opened here. 3rd generation device has a faster processor than the first two versions which allows streaming 1080p HD movies. The device is quite simple in look and use. You basically connect to a TV through an HDMI cable and switch it on. The device can connect to internet either through Wi-Fi (which is the mode most users prefer) or Ethernet cable. All you need to do is to enter your WiFi password and iTunes store account name and password to make the device ready to use.

Although the device has a great movie choice for the folks in US, you do not have the access to the range of movies and TV shows folks in the US do with just the click of the Apple TV remote. In fact, one of the biggest drawbacks of an Apple TV device is its content provided in Singapore.

June Yang does not hide her disappointment about the available content in Today Newspaper:

A big selling point of Apple TV Stateside is the content available via the iTunes Store. In Singapore, this argument falls apart.The poor selection of movies was a deal-breaker for me. There are barely a handful of titles, and many are B-list movies or blockbuster hits from 10 years ago (Jurassic Park or Ratatouille, anyone?). Unlike in the United States, we don’t get the benefit of subscribing to season passes for TV
series due to rights issues.

Also, the only content you can access from connected devices are those that are playable on iTunes — so no importing your personal .wma or .avi files, for example. A lot of the things Apple TV does — playing full HD movies and music — can be done just as well on my laptop, which I could just as easily plug into a big screen.  
Throughout my review, I couldn’t shake the feeling that I didn’t quite need Apple TV in my life since I had to import most of the useful content from elsewhere in order to use it, instead of getting them natively through Apple.
Source :  Apple TV or not TV?

Apple TV is now available in Singapore
Apple TV also provides a feature called AirPlay which lets you wirelessly stream what’s on your iOS device to your HDTV and speakers via Apple TV. Or you can mirror exactly what’s on your mobile display to the big screen. 

AirPlay allows you to mirror (show exactly what’s on your Mac, iPhone or iPad screen) to everyone in the room. You can show web pages, games, photos, videos, spreadsheets, class material and more on your HDTV via Apple TV. With AirPlay you can also convert your iPhone 4S or iPad to a game controller and your widescreen TV to a game console screen.3.

Since Singapore is obsessed with Apple products and many own an iPad, iPhone or a Mac, the Apple TV with its reasonable price is a must have for many. 

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