Monday, April 22, 2013

Evian's new Baby&me video

Have you watched Evian's new baby themed video named Baby&me. I have watched yesterday and since then I cannot keep myself but watching it again and again. This is the second video of Evian Natural Spring Water's highly successful Roller Babies video which was released in 2009. In 2011, Evian has released another baby hit named Baby Inside. Baby&me is launched in 14 countries simultaneously and in my opinion is the best of these 3 videos.

In the video people discover their "inner baby" in the mirrors and through interacting with the inner baby, they engage in an energetic dance. The dance music is equally catching, a remix of 90′s dance hit “Here comes the Hotstepper” by Yuksek. “The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is.  This is why we are so excited to continue this iconic campaign in a fresh and entertaining way,” said Jerome Goure, Vice President of Marketing for Danone.

Evian will also release a very interesting app in Mid-way related to Baby&Me concept. The app, available in Android, iPhones and Facebook, will make you able to meet your "inner baby". The application will use advanced facial recognition software and allow you to taje your own photo and your friends and upload it to the app so that it can be "babified"!

The video is uploaded on April 19th and is watched 16 million+ times.

Baby & Me - New Evian movie

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