Friday, July 5, 2013

H&M is expanding in Singapore and Asia

It has been almost 2 years since Swedish high street fashion label Hennes & Mauritz (H&M) opened its first flagship store in Singapore. Since than the company has already opened five stores in Singapore. The newest three H&M stores have opened their doors in JEM, VivoCity and Suntec City last month. The flagship F&M store is in Orchard Building and the second shop was opened in November 2011 in Ion Orchard.

H&M sales increased in Singapore in the second half of 2012 for 38% compared to the second half of 2011 mostly thanks to the opening of their second store in Ion Orchard.

Other than opening new shops H&M has also decided to add a 4th level to its Orchard Building store which will be dedicated to kid's department. The kid's department, currently sharing a floor with Manswear department, saw a very strong sale which brings 20% of Singapore's total sales for H&M. The kidswear prices in H&M in Singapore range from $7.9 for a jersey top to $49.9 for a jacket. H&M Kid's concept store will sell merchandise ranging from new born to pre-teens aged 8 years to 14 years. The 2,800-square-meter store currently spans three levels with a complete range of fashion and accessories for women, men, teenagers and kids.

By the end of 2013, H&M is planning to add 60 stores to its existing 148 stores across China, Hong Kong, Malaysia and Singapore. H&M offers a reputation as an international brand as well as a value-for-money proposition. Since shopping for fashion is a very populat activity for many Singaporeans the international brands like H&M finds it quite easy to sell in Singapore. When the first shop was opened in Singapore in September 2011, there were long queues in front of the Orchard Building shop where many has waited for long hours to be the first few to enter the flagship store.

H&M Orchard Road store in Singapore
Photo Credit: His Style Diary
H&M Shop Locations in Singapore
1 Grange Road
239693 Singapore

ION Orchard #B2-28
2 Orchard Turn 238801

 #01-01, #02-01/02/03 and #03-01/02
608549 50 Jurong Gateway Road

Suntec City Mall
#01-1002, #01-1006, #10-1007 and #02-1002C
038983 3 Temasek Boulevard

Vivo City
Unit #1-19/20 098585 1 Harbour Front

[1] - Sweden Dreams for Asian Markets, Urban The Straits Times - 05 July 2013 

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