Saturday, December 3, 2011

Transformers The Ride in The Resort World Sentosa

The Ultimate 3D Battle begins! Universal Studios Singapore celebrates the grand opening of TRANSFORMERS The Ride, the world’s first theme park attraction based on Hasbro’s popular franchise.

Making a grand entrance on stage  in a 2010 edition of the Chevrolet Camaro, TRANSFORMERS film director and executive producer Michael Bay powered up the ride with the ALLSPARK shard – signaling the start of a new era in  immersive theme park entertainment  with Asia’s most technologically advanced motion thrill ride. Bay also served as the ride’s creative consultant.

Tan Sri Lim Kok Thay, Chairman of the Genting Group and Resorts World Sentosa, home to Universal Studios Singapore, said: “We set out with the vision of transforming Asia’s tourism landscape when we built Resorts World Sentosa. And less than two years since its opening, Resorts World Sentosa  has fulfilled this vision by becoming the region’s number one destination resort. Universal Studios Singapore,one of the crown jewels of the resort, has also risen to fame as one of the most entertainment-packed theme parks in the world.”

Tan Sri Lim added: “The premiere of the world’s first TRANSFORMERS theme park attraction in Asia is
iconic not only because it is another milestone for the franchise, it also  highlights  our unwavering
commitment in delivering world-class attractions for the whole family."

Welcoming the New Year, Universal Studios Singapore  will also be launching its  Hollywood Dreams
parade on 31 December, and new developments in phase two of the integrated resort, including two
new luxury hotels, the Marine Life Park and an ESPA Complex, will open progressively in 2012, providing an even wider range of entertainment options for the family.

Mr  Tom Williams, Chairman and CEO of Universal Parks  & Resorts,  said: “The  Universal Studios
experience is all about ‘Riding the Movies’. Over the years, we have developed many signature rides and
attractions based on great film properties. TRANSFORMERS The Ride continues our proud tradition. I am
confident that this ride will set a new standard for theme park attractions and become a beloved crown
jewel not only here  at Universal Studios Singapore,  but also  at Universal Studios Hollywood when it
opens there next spring.”

Nearly four years in the making, TRANSFORMERS The Ride will transport guests into the TRANSFORMERS universe as new recruits of NEST, protecting the ALLSPARK shard from the evil

Guests will board EVAC, a new AUTOBOT who will be featured for the first time in the attraction, as they
experience this four-minute epic motion thrill ride which takes them zipping through subway tunnels, down city streets and across rooftops, with the DECEPTICONS hot on their heels.

“For all TRANSFORMERS fans, the hyper-realism of this ride will make it the ultimate one-of-a-kind
immersive experience.  Included in this ride are many of  their favourite larger-than-life characters, including OPTIMUS PRIME and BUMBLEBEE, and this brings the brand to life in a whole new way,” said
Mr John Frascotti, Global Chief Marketing Officer of Hasbro, Inc.

Chiefly responsible for creating the ground-breaking visual effects exclusively for this attraction is
Industrial Light & Magic (ILM), a division of Lucasfilm Ltd. Digital artists worked simultaneously out of
their facilities in California and Singapore to develop all of the ride’s pre-show media as well as the
hyper-realistic 3D scenes within the attraction.

Transformers The Ride Bumblebee - Resort World Sentosa
Transformers The Ride Singapore : Source : 

“TRANSFORMERS The Ride is one of the most complex and technically challenging projects we have ever
worked on.  Creating a seamless and imperceptible blend between the incredible physical sets and our
computer generated imagery was a real challenge," said Mr. Jeff White, visual effects supervisor at ILM.
"It pushed the state-of-the-art in ride technology and computer graphics with the results being
something that we are very proud of."

He added that the project was worked on simultaneously with TRANSFORMERS: Dark of the Moon, the
most recent TRANSFORMERS feature film, released during the summer of 2011 which is now the 4
the highest grossing global movie of all time. “This  provided much synergy in the process and also provided
the ride with  unmatched authenticity in the sets, action scenes and characters while telling its own
unique story,” Mr White said.

TRANSFORMERS The Ride is located within Sci-Fi  City – one of the seven zones  of Universal Studios
Singapore. The attraction is enhanced both by a TRANSFORMERS retail store, the TRANSFOMERS Supply Vault, and a new food/beverage venue, the  Starbot Café.  In addition, theme park guests will be
welcomed to TRANSFORMERS The Ride by a walking  OPTIMUS PRIME character who measures a
whopping 2.9 meters in height, and a 2.3 meter tall walking  BUMBLEBEE character, providing great
photo opportunities for the family.

A special 3D2N Ultimate Fun package for TRANSFORMERS The Ride has also been rolled out through the Resorts World Sentosa website and authorized travel agents, which includes complimentary
TRANSFORMERS The Ride souvenirs.

Here is a review of the ride:

"But Transformers takes the experience to new levels - with action that's faster, wilder and more three-dimensional than Spider-Man. When I say "three-dimensional," I don't just mean in the sense of stuff popping off the screen in front of you. I mean that Transformers makes more effective use of three-dimensional space. It's not just robots moving back and forth and side-to-side. Riding Transformers, you really get a sense of height, and the vertical scale of these multi-story Autobots and Decepticons fighting in front you. 
My favorite moment? When you're swooping through a skyscraper canyon, then suddenly whipped into an office building. The transition from outdoors to indoors as you crash through the building's glass wall amplifies your sense of speed. Flying indoors you're just inches away from the objects hurtling past you, instead of yards away from obstacles as you were outdoors a split second ago. Transformers: The Ride is filled with moments like that, when your senses of speed, direction and even touch turn instantly. (Watch for water, steam and heat effects, in addition to the visual mayhem.)" 
Source : Ride review - Transformers: The Ride at Universal Studios Singapore
According to Gene Dobrzyn, VP & Project Director of Universal Creative, this is one of the most dynamic rides he has worked on and he has worked on quite a few of Universal including Spider-man and a few other rides. The ride features high definition 3D projections and visual effects from Industrial Light & Magic.Since director Michael Bay is the creative consultant, Transformers The Ride is as closest to the real thing as you can get.
[1] - Technical glitch at new Transformers ride, The Straits Times

I have taken Transformers The Ride recently and it is just amazing. A friend of mine told me that he, a male adult in his 40s, took it for 4 times and did not take it for a 5th time thanks to his kids' protests. With the help  of 3D and 2 storey roller coaster ride you feel like you are just in the middle of a robot war. It feels really scary to speed on a busy road while attacked by Decepticons or falling from the top of a skyscraper to the hands of Bumblebee!

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