Wednesday, June 26, 2013

Far East Hospitality is renames its Village portfolio of hotels and residences

Far East Hospitality is renaming its Village portfolio of hotels and residences in line with a sharpened brand proposition for guests of delivering unique, authentic local experiences which is comfortable and memorable in a seamless manner. In addition to renaming, refurbishments will be unveiled for six of the eight Village properties. As Singapore’s largest operator of hotels and residences, this is part of Far East Hospitality’s broader strategy to refresh guest experience and provide a unified theme across the Village brand while delivering Singapore-inspired hospitality to guests.

On the Village brand refresh, Mr Arthur Kiong, Far East Hospitality’s Chief Executive Officer said, “Today’s generation of savvy guests want authentic, differentiated experiences. The Village brand has always been about providing these unique, local experiences through harnessing the strengths of the locales, and our guests have consistently told us that they appreciate the localized Singapore experience that Village properties provide. As a home-grown hospitality brand, the Far East brand of hospitality is one that is Singapore-inspired and we are bringing this to life by having each Village property draw inspiration from the immediate surroundings to be infused into the guest experience.”

Unified Village branding

With its strategic locations within Singapore’s cultural enclaves, Village hotels and residences draw inspiration and vitality from its surrounding neighbourhood to provide guests with opportunities to experience and explore the culture and local offerings by living like a local. These include regularly updated Walking Guides for guests at the respective precincts such as Kampong Glam and Little India and Robertson Quay. Guests staying at Village Hotel Albert Court and Village Hotel Bugis can expect to taste Indian Kulfi ice-cream, Chinese stuff buns and Malay pastries with Multicultural Food Tasting activities. Village Hotel Changi is also offering activities like cycling, yoga, zumba classes as well as day trips to Pulau Ubin for its guests. The hotel provides bicycle rental for the convenience of guests to commute around the surrounding vicinity.

In line with the focus on the unique experiences of the individual locations, the Village portfolio of hotels and residences will also be renamed to focus on the precincts they are situated in so that it is more intuitive for guests. The hotels and residences that have been renamed are:

New Name of Hotel/ Residence Formerly Known As 
Village Hotel Bugis悦乐武吉士酒店 Landmark Village Hotel
Village Hotel Albert Court 悦乐雅柏酒店 Albert Court Village Hotel
Village Hotel Changi 悦乐樟宜酒店 Changi Village Hotel
Village Residence Clarke Quay悦乐克拉码头公寓 Central Square Village Residences
 Village Residence Robertson Quay 悦乐罗伯森码头公寓 Riverside Village Residences
 Village Residence Hougang悦乐后港公寓 Hougang Village Residences
 Village Residence West Coast 悦乐西海岸公寓 West Coast Village Residences
Later this year, the Peranakan-inspired Village Hotel Katong, which is also flagship hotel for the Village brand, will open its doors to guests. Located in the heart of Katong, Village Hotel Katong is a smoke-free hotel that will feature the Peranakan heritage of Singapore’s eastern regions of Katong and Marine Parade with Straits Chinese design accents.

Village refurbishment plans

As part of the Village brand refresh, the various properties will also undergo refurbishment in rooms, façade and facilities.

  • Room upgrading at hotels: Village Hotel Albert Court and Village Hotel Changi will undergo the upgrading of its Deluxe and Superior rooms, and Village Hotel Bugis will upgrade its Deluxe and Club rooms. The hotel refurbishments will adapt contemporary motifs from its surrounding precincts to reflect the rich Singapore heritage and culture that guests can experience.
  • Room, façade and facilities refresh at residences: Village Residence Clarke Quay guests will enjoy upgrades to apartment bedrooms, the property’s breakfast lounge area as well as new architecture at the poolside. Village Residence West Coast’s three-bedroom apartments have also been earmarked for upgrading and refurbishment, while Village Residence Hougang will undergo enhancements to the property’s façade and lobby landscape.

The refurbishment works for the Village hotels and residences are currently in progress and expected to be completed by the end of the year.

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