Costa Cruises is collaborating with Singapore Tourism Board and Changi Airport Group to tap on growth potential in Asia while sailing Costa Atlantica into Southeast Asia for the first time in May 2013 with Singapore as its homeport. The largest Italian travel group and Europe’s number 1 cruise company will offer extended cruise itineraries out of Singapore with Costa Victoria in 2012 and Costa Atlantica in 2013.
Plans are in place to conduct marketing initiatives in the Asia Pacific region to promote Costa's cruises out of Singapore. To heighten the awareness of cruising as a desired travel option, advertising, product seminars for travel industry partners and brochures will be launched in markets across the region including Indonesia, Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India.
Being the first international cruise company to enter the Asian market, Costa Cruises recognises Asia as an important growth market. In particular, Singapore holds a key position in the region and has been gearing up to become a major cruise hub in Asia in recent years.
“Singapore is a unique world city, famous for its blend of culture, cuisine, arts and architecture. We are excited to have this Asian world-class partner onboard,” says President of Costa Cruises, Gianni Onorato. “We are committed to a long-term partnership, which will allow our companies to pursue our future growth in the cruise industry across the Asia region”.
According to Singapore Tourism Board sources, Singapore welcomed 394 ship calls and 942,000 in passenger throughput in 2011. From 2002 to 2011, the compounded annual growth rate in cruise passengers was 3.6%. During 2012-2013, the cruise landscape is set to become even more exciting with major cruise lines either increasing their presence in Southeast Asia or deploying new vessels to Singapore.
“STB’s vision to grow the Asian cruise industry is shared by regional governments, industry partners and major cruise lines, including Costa Cruises. The concurrent presence of Costa Victoria and Costa Atlantica adds further credence to the growth potential and Singapore’s position as a homeport of choice for cruise lines. Supported by the opening of Marina Bay Cruise Centre Singapore and a rejuvenated Singapore Cruise Centre, Singapore is well equipped to serve as the gateway to Southeast Asia,” offers Mr Lionel Yeo, Chief Executive of STB. “STB looks forward to working with Costa Cruises and CAG in offering new cruise
experiences and introducing these exciting choices to travellers in the region.”
“This tripartite collaboration between CAG, Costa Cruises and STB represents the synergistic efforts by the key stakeholders to work together to grow the Fly-Cruise segment in Singapore. Changi Airport's strong connectivity to more than 200 cities worldwide not only serves to complement STB's vision of developing Singapore into an Asian cruise hub, but also supports Costa's new cruise offerings in Singapore. Looking ahead, CAG is keen to partner Costa Cruises and STB on more of such collaborations, to develop and grow the Fly-Cruise segment together,” adds Mr Lee Seow Hiang, Chief Executive Officer of Changi
Airport Group.
Having seen strong potential in the Singapore market, Costa Cruises has recently launched itineraries onboard Costa Victoria from Singapore which are 3-, 4- 7- and 14- night cruises to Malaysia and Thailand, offering excellent hospitality services and an “Italy at Sea” experience throughout the journey.
Furthermore, Costa Cruises will deploy a second cruise ship, the Costa Atlantica (85,700 gross tonnage, 2,680 total guest capacity), to the region from May 2013. The dual positioning of Costa Victoria and Costa Atlantica in Asia demonstrates the continued commitment of Costa Cruises in the region, boasting a combined daily passenger capacity of 5,074, which represents a 90% increase in Costa’s “Italy at Sea” inspired cruises.
Plans are in place to conduct marketing initiatives in the Asia Pacific region to promote Costa's cruises out of Singapore. To heighten the awareness of cruising as a desired travel option, advertising, product seminars for travel industry partners and brochures will be launched in markets across the region including Indonesia, Philippines, Malaysia, Thailand, China, Hong Kong, Japan, Korea and India.
Being the first international cruise company to enter the Asian market, Costa Cruises recognises Asia as an important growth market. In particular, Singapore holds a key position in the region and has been gearing up to become a major cruise hub in Asia in recent years.
“Singapore is a unique world city, famous for its blend of culture, cuisine, arts and architecture. We are excited to have this Asian world-class partner onboard,” says President of Costa Cruises, Gianni Onorato. “We are committed to a long-term partnership, which will allow our companies to pursue our future growth in the cruise industry across the Asia region”.
According to Singapore Tourism Board sources, Singapore welcomed 394 ship calls and 942,000 in passenger throughput in 2011. From 2002 to 2011, the compounded annual growth rate in cruise passengers was 3.6%. During 2012-2013, the cruise landscape is set to become even more exciting with major cruise lines either increasing their presence in Southeast Asia or deploying new vessels to Singapore.
“STB’s vision to grow the Asian cruise industry is shared by regional governments, industry partners and major cruise lines, including Costa Cruises. The concurrent presence of Costa Victoria and Costa Atlantica adds further credence to the growth potential and Singapore’s position as a homeport of choice for cruise lines. Supported by the opening of Marina Bay Cruise Centre Singapore and a rejuvenated Singapore Cruise Centre, Singapore is well equipped to serve as the gateway to Southeast Asia,” offers Mr Lionel Yeo, Chief Executive of STB. “STB looks forward to working with Costa Cruises and CAG in offering new cruise
experiences and introducing these exciting choices to travellers in the region.”
“This tripartite collaboration between CAG, Costa Cruises and STB represents the synergistic efforts by the key stakeholders to work together to grow the Fly-Cruise segment in Singapore. Changi Airport's strong connectivity to more than 200 cities worldwide not only serves to complement STB's vision of developing Singapore into an Asian cruise hub, but also supports Costa's new cruise offerings in Singapore. Looking ahead, CAG is keen to partner Costa Cruises and STB on more of such collaborations, to develop and grow the Fly-Cruise segment together,” adds Mr Lee Seow Hiang, Chief Executive Officer of Changi
Airport Group.
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| Costa Atlantica |
Furthermore, Costa Cruises will deploy a second cruise ship, the Costa Atlantica (85,700 gross tonnage, 2,680 total guest capacity), to the region from May 2013. The dual positioning of Costa Victoria and Costa Atlantica in Asia demonstrates the continued commitment of Costa Cruises in the region, boasting a combined daily passenger capacity of 5,074, which represents a 90% increase in Costa’s “Italy at Sea” inspired cruises.
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