Firefly launches "Why She Loves 50" promo this festive season!

Following the overwhelming demand from Firefly Year End Sale (Y.E.S) most recently, Firefly has launched yet another flight promotion today. The "Why She Loves 50' promotion will start with an all-in one way fare of RM50 to Firefly's destinations which include popular leisure hot-spots such as Langkawi, Penang, Johor Bahru. Customers planning to travel between 17 December 2012 and 31 March 2013 can take the opportunity to book this deal from today till 23 December 2012.

Te offer is priced RM 50 all-in one-way promotion which is inclusive of applicable taxes and surcharges wherein the offer is also complimented by free 20kg checked-in baggage allowance, in-flight refreshments, the convenience of Kuala Lumpur's city airport in Subang, web check-in facility as well as fast and easy boarding.

Firefly's CEO, Ignatius Ong said, "The festive season is just around the corner and many would be taking a break, and what better gift to share with friends and family than an exciting holiday or a flight ticket to re-connect with loved ones? Since women are commonly known to grab the best deals in town especially during the year-end shopping season, hence the choice of tagline!

In the short space of six months, scheduled-charter flights have become an important, albeit modest, revenue contributor to Firefly. And with our experience in managing charter flights, ability to meet our clients’ business needs and reputation for offering premium flight experiences at reasonable rates, we are confident we would be able to grow this segment of our business further. Our immediate focus would be to work with our partners to offer more connections into China because of the growing demand from both the leisure and business markets.

FireFly

Whilst in the good spirits, Firefly is also pleased to announce that customers who purchase this promotional flight ticket will be in the running for a lucky draw to win a ticket to London in Malaysia Airlines’ latest fleet, the A380.

Firefly is committed to meeting its passengers’ travel needs and is continuously reviewing its network to ensure flights are offered where demand is highest. The most recent developments include adding a new thrice weekly flight between Subang and Johor Bahru to help cater for the increasing demand by business passengers and leisure travellers looking to visit Johor Bahru’s latest theme park attractions; Legoland and Puteri Harbour Family Theme Park with exciting sites such as Sanrio Hello Kitty Town, The Little Big Club and LAT's Place. The new flight will commence on 19 February 2013 and will operate on Tuesdays, Thursday and Saturday.

Additionally, Firefly also began operating 11 flights between Subang and Penang recently to meet rapidly rising demand, making Firefly the airline with the most connections between Subang (Kuala Lumpur) and Penang.

Firefly also anticipates a much higher passenger traffic going through all the airports it flies from this December and urges its passengers travelling during this time to use the Web Check-in service that's available for all Firefly domestic routes, and flights to and from Singapore. The Web Check-in service will allow passengers to skip the queue at the physical check-in counters and breeze through the airport.

"The management will consider every possible way to deliver to customers' expectations whilst ensuring the companies best interest and profitability in the plans. We hope with initiative as such, we will further meet our business objective and simultaneously enhance the visibility of Firefly’s exceptional services and connectivity within Malaysia, Indonesia, Thailand and Singapore", Ong added.

All passengers are urged to grab the incredible all-in one way offer soonest as the promo seats are subject to availability. The promotional seats can be booked via ALL channels including Firefly’s website, Firefly's Mobile application, call centre and travel agents. For further information on Firefly’s routes and schedules, please visit www.fireflyz.com.my

About Firefly

Firefly, a wholly owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500, passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.

Firefly had also received numerous awards and recognition. The most recent was on November 15, 2011 when Firefly was conferred “Superbrand” status. In July 2011, Firefly’s Managing Director, Dato’ Eddy Leong had been honoured for his outstanding leadership qualities and was awarded the Global Leadership Awards for Community Airline Sector.

Awards received last year include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook and Twitter.